Hi. I’m Jamie.
I’m a problem-solving freelance strategist with over 10 years’ experience in brand, creative, comms, and social strategy.
I create insightful strategies that help brands stand out, connect meaningfully, and create lasting value for communities and business.
Electronic Arts • Patreon • FC Barcelona • Beko • Fulham FC • Mercedes-Benz • Zurich • Biffa • Microsoft • Daikin • Unite Students • Leadenhall Market • Mount Anvil • Channel 5 • Google
Brands:
We Are Social • Stink Studios • We Are Collider • M&C Saatchi Sport and Entertainment • MRM McCann • OLIVER • Publicis Emil • 7C3 • bandstand • Matter of Form • Hunter Design •Spin
Creative agencies:
Services:
Brand strategy
Creative strategy
Campaigns
Comms strategy
Social media strategy
Placemaking
Research and insights
Pitches and workshops
Select projects
Beko and FC Barcelona - Uncovering the pros and healthy rituals behind the legendary team.
Beko and FC Barcelona were looking to activate their partnership in a meaningful way for fans.
Starting in research, we found young football fans lacked basic health and nutrition knowledge but looked up to their favourite players who could influence their behaviours on and off the pitch.
Leading the strategy at M&C Saatchi Sport & Entertainment, the team and I created Pros Behind The Pros, a YouTube series showcasing chefs, nutritionists, and trainers—revealing how they help the players to lead healthy lives, giving fans a glimpse into a side of the team never seen before.
The series generated millions of views and engagements and increased consideration for Beko.
Daikin - Building awareness for low-carbon heat pumps with a message crafted from carbon.
Daikin is a global name in air conditioning and heat pumps, but its sustainability mission and innovations were less known, this included sharing a patent with competitors to lower emissions.
To reflect Daikin’s commitment and stand out in the growing market, we developed a new positioning, For Every Climate, supported with a series of campaigns to raise brand awareness.
For one of the campaigns, we partnered with artist Vic Lee and the BBC Earth Experience to create the world’s first mural made from ‘carbon ink,’ a striking visual that highlighted the urgent need to reduce emissions by using the problem itself.
The artwork captured attention both at the BBC Earth Experience and across online channels, and For Every Climate has accelerated brand awareness over the past year.
Positioning Unite Students as the ultimate home for student living.
Unite Students provides university accommodation that’s a cut above the rest, including great locations, cinema rooms, dance studios, study spaces, and gym facilities.
With competition from student halls and private providers, Unite Students needed to convince students it was worth the step up in price.
I led the strategy and created a campaign platform that tapped into something deeper than a place to stay, the emotional pull of a home that lets ‘you do you’, the space and community to grow, connect, study, and truly be yourself.
With this idea at the heart, Unite Students launched targeted campaigns throughout the year across OOH and social which delivered record-breaking sign-ups.
Rethinking waste with Biffa.
Biffa has been a leader in the waste industry for over a century, but recently refocused on the circular economy and reducing waste to landfill.
With more businesses choosing waste providers to reduce their carbon footprint, we needed them to see Biffa as a leader, not just a waste collector, ensuring it was first choice as the category shifts.
To shift perceptions, we created What iff?, a campaign and brand platform to celebrate how Biffa is moving the industry forward with inventive solutions and optimism.
Since launch, What iff? has boosted sustainability perceptions, increased awareness, and become a key asset for the business.
The Edit - Setting a new standard in Prime Central London living.
The Edit is a new boutique residence on the Southbank with state-of-the-art wellbeing amenities and a team of expert curators who share insider knowledge of London’s most coveted experiences.
The Edit needed an identity to reflect its connection to iconic arts and culture on its doorstep, while resonating with HNW audiences and their desire for an hyper-personalised lifestyle.
I led the strategy and collaborated with the creative team to develop the brand idea, "Home to arbiters of good taste”, a direction that places curation and exceptional experiences at the heart of the brand, from its unique recommendation service to the lifestyle it inspires.
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I highly recommend Jamie. A great strategic mind, fabulous work ethic and thoroughly nice guy.
Tracy Sorgiovanni, Managing Director - We Are Collider
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Jamie is a very hard working and reliable strategist who you know will deliver. But more than this he has a curious and creative mind, which makes his work stand out all the more. A real pleasure to work with, collaborative but also leads from the front.
Lisa Robinson, Managing Partner - Digitas UK
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I'd highly recommend Jamie. He's a smart thinker, a diligent strategist and a pleasure to work with too. In particular, his knowledge and expertise in content and social strategy has been invaluable to us. Get him in!
Tom Barnes, Head of Strategy - Stink Studios